I don't know.  Maybe it's a side-effect of my birthday (48 years old tomorrow) or a recent presentation about Social Media I attended but I've started "tweaking" my web site (Ooh er!).  I've decided to stop faffing about and push the site more than I have been.
I'm taking on paid advertising - not to clash with my editorial impartiality - as well as boosting readership, which I honestly feel I may entertain, inform and possibly influence.

At least I spend less time playing games on Facebook! :)